Yvonne Low
Senior Director, Marketing and Menu Management, McDonald's Restaurants Pte Ltd
Karen is a very passionate digital media professional who always seeks to explore new media channels to deliver more effective and engaging campaigns for McDonald’s.
Karen possess strong digital knowledge and technical skillsets. And in many occasions, she was able translate the complexity of digital into simple bite size, easy to comprehend information. She is a key player in the OMD team to get the client team to embrace and adopt new digital channels in the past 2 years, which has created strong business and brand value for us. Her genuine approach towards using digital to improve business ROI and increase brand engagement demonstrates her belief in putting the client’s needs first.
Lee Yew Leong
Regional Director, APAC, Possible Worldwide, Ex-team Leader and mentor
“I’d vote for Karen not just because of her work ethic, but also because how she has steadfastly proved that she is capable of being a leader in her own right.”
Silas Lewis-Meilus
Director, Digital Media Lead, APMEA, McDonald's APMEA Franchising Pte Ltd
“She has done a great job in leading how McDonald’s connects with consumers and how we can drive our business leveraging digital platforms. McDonald’s is a brand which strives to lead the market, and market-leading thinking is what makes or breaks our business.
Karen’s understanding of consumer behaviors, the marketplace, cutting-edge platforms and our business has led to award-winning solutions and business-building executions making Singapore one of our system leaders in digital.”
Karl Duffill
Agency Business Manager, Google Singapore
“Karen has impressed me by:
Senior Director, Marketing and Menu Management, McDonald's Restaurants Pte Ltd
Karen is a very passionate digital media professional who always seeks to explore new media channels to deliver more effective and engaging campaigns for McDonald’s.
Karen possess strong digital knowledge and technical skillsets. And in many occasions, she was able translate the complexity of digital into simple bite size, easy to comprehend information. She is a key player in the OMD team to get the client team to embrace and adopt new digital channels in the past 2 years, which has created strong business and brand value for us. Her genuine approach towards using digital to improve business ROI and increase brand engagement demonstrates her belief in putting the client’s needs first.
Lee Yew Leong
Regional Director, APAC, Possible Worldwide, Ex-team Leader and mentor
“I’d vote for Karen not just because of her work ethic, but also because how she has steadfastly proved that she is capable of being a leader in her own right.”
Silas Lewis-Meilus
Director, Digital Media Lead, APMEA, McDonald's APMEA Franchising Pte Ltd
“She has done a great job in leading how McDonald’s connects with consumers and how we can drive our business leveraging digital platforms. McDonald’s is a brand which strives to lead the market, and market-leading thinking is what makes or breaks our business.
Karen’s understanding of consumer behaviors, the marketplace, cutting-edge platforms and our business has led to award-winning solutions and business-building executions making Singapore one of our system leaders in digital.”
Karl Duffill
Agency Business Manager, Google Singapore
“Karen has impressed me by:
- Keeping the big picture in mind: using core digital channels (SEM, programmatic) to deliver solid business results (100K McDeliveries in J-M!)
- Spearheading work in the agency (on McDonald’s and beyond) to break digital out of the “online” silo and into a wider media mix: for example, her leadership in switching YouTube planning to a cross-screen reach based approach (and using as a mechanism to drive footfall to stores)
- Catalyzing digital adoption across the entire agency portfolio, through initiatives such as deep-dive workshops with clients and going above-and-beyond to become a Google Analytics Certified Professional.