No Mountain Too High
Stronger negotiations with Microsoft allowed more value-added digital production for McDonald’s; from standard banners to custom executions. Partnering one media owner allowed us to forge stronger ties and gave us greater room to negotiate.
From savings to strategy, negotiations also took to another level with content partnerships with partners to up the brand. This was in line with McDonald’s Breakfast apertures where news portals and content were key. We are moving forward with this initiative right now!
From savings to strategy, negotiations also took to another level with content partnerships with partners to up the brand. This was in line with McDonald’s Breakfast apertures where news portals and content were key. We are moving forward with this initiative right now!