Not just climbing mountains. But moving them
A client as big and innovative as McDonald’s deserve to win awards. And that they did last year at SMA 2014 where they swept 4 awards across search, mobile, innovative use of technology and best use of budget.
It is testament that they have truly embraced digital not just as a medium but as a platform to drive their business.
At the recent Effies 2015, McDonald’s scored GOLD for the Morning Surprise Alarm! Ikea also won GOLD for the BookBook campaign.
- We demonstrated innovation in our use of mobile programmatic; harnessing the technology to its full effect for Morning Surprise App where contextually relevant ads were shown in accordance to what consumers were looking for, utilizing data and analytics.
- We were able to maximize minimal budget but with great returns for their mobile assets, exceeding the KPI of downloads of the Morning Surprise Alarm more than 6x.
- We were able to play on user behavior and seasonality to enhance relevancy for our strategy on search engine marketing with ROI of 55x; 20% sales increase YOY.
- We opened up Instagram for McCafe in 2014, filling it up with creative expressions of content as a first foray into social community management with growth rate of 3% everyday!
It is testament that they have truly embraced digital not just as a medium but as a platform to drive their business.
At the recent Effies 2015, McDonald’s scored GOLD for the Morning Surprise Alarm! Ikea also won GOLD for the BookBook campaign.