Climbing is part strategy, part execution. Without either, you are likely to fall off a cliff.
At OMD, my role is to be the team’s strategist. Not just in execution, but in practice. In the past three years, we’ve actively pitched for social and digital businesses across many sectors. Under my leadership, the team functioned as a solid unit – a powerhouse of ideas, insights, and results.
The latest feather in our cap is the HotelClub win. A newcomer to the hotel aggregator scene, they cited our perseverance and strategy as reasons for the win. McDonalds is also a business we’ve evolved, moving the business from just banner buys into the new digital world.
McCafe is now on Instagram. So is Hasbro. Brands we knew needed just that little push to make a world of difference. This represents OMD’s first foray into the world of content, and I’m proud to be at the helm.
The latest feather in our cap is the HotelClub win. A newcomer to the hotel aggregator scene, they cited our perseverance and strategy as reasons for the win. McDonalds is also a business we’ve evolved, moving the business from just banner buys into the new digital world.
McCafe is now on Instagram. So is Hasbro. Brands we knew needed just that little push to make a world of difference. This represents OMD’s first foray into the world of content, and I’m proud to be at the helm.